Google My Business, is a popular local seo platform provided for free by Google. Local SEO is the search engine optimization practices that are executed on the Google My Business profile of any brand or business.
With all the changes, recently, Google My Business (GMB) has now been renamed as Google as Google Business Profile. This has helped many local businesses to boost their business. The platform provides many filters and features via which the brand or business can increase their brand awareness in a certain radius and also run offers of their business.
The Importance of a Strong Google Business Profile
If you are a small business owner, a brand owner, or any company you definitely need to have a Google business profile. Having an optimized Google business profile for any business will help them gain immense trust and credibility. Not only this, as Google crawls and indexes the Google business profile, it serves as the mini bio of your business which is very powerful.
Let’s understand what are the potential benefits of having a Google business profile. Once you create a Google business profile, you will be easily eligible to gain all the potential benefits.
- Increased Visibility: As mentioned earlier, having a Google business profile helps you increase brand awareness, your business will be visible to your potential audience at all times. Resulting in more footfall and traffic at your local business or even at online storefront.
- Enhanced Local SEO: Having an optimized Google business profile will allow your rankings to boost incredibly. With the help of Google listing on maps and keyword optimization, people would be able to find your business at the top. Having genuine and authentic reviews will also help you in getting the best response.
- Direct Customer Engagement: The Google business profile features allow the customers to reach your business directly via calls, messages, or even by your website. This makes your business look more credible. Your users and customers can also check all the updates of your specific business.
- Credibility and Trust: Although there are many businesses, having a verified Google business profile with a greater number of positive reviews will help you gain the trust of the consumers and more recommendations.
- Valuable Insights: With these potential benefits, you can track the performance of your Google listing by checking how many users or customers are engaging with your business. You can also learn more about your customer behavior and make analytical decisions.
Key Features of Google Business Profile
We will understand all the features provided in the free platform of Google, google business profile. This will help you in analyzing, what all you can utilize for your business.
- Business Information: with this specific feature, you can manage your business name, address, owner name, and all the essential base information of the business.
- Profile Photos and Videos: This feature of the Google business profile allows the brand owners to update all the pictures, latest events, and offers in their business listing.
- Google Maps: You can display the exact location of the business so that the local audience or users can reach your business effortlessly. This will increase the local on-site conversions of your business.
- Customer Reviews: Once you have the customers at your place, you can always request them for a positive review for your Google business profile. This will encourage the other users also to try out your products.
- Google Posts: There are times when you might have some offer at your outlet, you can publish all the details about it on your Google business profile and customers will automatically start seeing them when they search about your business.
- Messaging: google business profile allows your customers to send messages directly to you. This makes your business look more trustworthy and interactive.
Simple Steps to Create and Verify Your Google Business Profile
By following the steps below, you can easily create and verify your Google business profile.
- Sign in to Google: The very first step is to sign in to your Google account and access the Google business profile feature.
- Add Your Business: In the next step, all you need to do is to provide accurate business information, including name, address, and phone number.
- Choose the right business Category: Select the appropriate category for your business. This helps people find your business.
- Verify Your Business: Once all of this is done, Google will send a verification code to confirm your business ownership. This can be sent over your phone or on the email id used for the GBP registration.
Google Business Profile Optimisation for Local SEO
Once you have your profile in place, now you can start optimizing it for the best results. We have mentioned the best practices to achieve the same.
- Keyword Optimization: You can start by incorporating keywords in your profile descriptions. incorporate relevant keywords into your business name, description, and categories.
- Local Citations: With this parameter, you need to keep updating the consistent information about your business across all the business directories online.
- Backlinks: You can also build high-quality backlinks to your website from reputable local websites and partner sites.
- On-Page Optimization: Finally, optimize your website for local search with relevant keywords and content. You can also publish blogs and build backlinks for the same.
Google Business Profile Performance Tracking
You can see the insights section on your Google business profile. With it, you can analyze all the essential details of your listing. You can track website clicks, phone calls, user interactions, and reviews. You can also revert to those reviews and address the comments of your customers. Use this information to make data-driven decisions and improve your profile’s effectiveness.
Conclusion
With all the essential information, we can conclude that having a well-optimized Google business profile is a necessity for your business. If you need to rank your business on top, you can consult the experts for the best results.
Grow your local online visibility with a Google My Business profile. Trust a full-service digital marketing agency to manage your brand’s online presence, employing proven GMB optimization techniques, delivering detailed reports, and demonstrating measurable results.