What is a Social Media Audit and Why is it Necessary at a Business?

Social media platforms are trending, either for professional use or personal. They have adapted their market position, which is difficult to ignore. Whether personally or professionally, social media platforms have been performing well enough, giving exclusive ROI and ROAS to brands and business owners. Although people have been utilizing social media platforms for business scaling, auditing the social media account to understand and track the growth is very important. 

Hence, in this blog, we will understand how social media audits can help you improve your current social media presence and complete digital marketing presence.

What is a Social Media Audit?

Social media audits are relatively easy to understand; this generally means evaluating your social media account in terms of engagement rate, likes, and the reach of your social media account. With effective social media management, you can gather and analyze this information to understand your audience in-depth and curate better content, offers, and products for them. Not only this but conducting a brief social media audit can also completely change your digital marketing game. With the right tools, tactics, and measurements, you can simply 10x your business by incorporating thorough social media auditing as part of your social media management strategy.

Essential Parameters to Analyze During the Social Media Audit

As now you know the basics of social media audit, we will now understand what are the aspects to consider while evaluating any social media platform. By doing this you will be able to understand how you can transform your brand’s or personal social media platform and convert it into a great place for your business and collaborations. 

• Profile Review:

You need to check and optimize the bio of your profile and define it as per your business niche. Your achievements, expertise, and your city. Ensure to use the relevant keywords and call to action so that any person visiting your social media profile, completely gets a clear idea of what you are doing and offers them. 

• Content Analysis:

Check the type of content you are publishing over Instagram or your relevant social media platforms. As a result, your content variety will increase by addressing the concerned points of the users. This will also help you in getting the right followers for your business. 

• Audience Demographics:

With this social media audit aspect, you can analyze the type of audience you are receiving for your brand. In case you want to change the dynamics of your audience you can simply change the type of content and targeting filters to get your desired audience. 

• Engagement Metrics:

          You can keep track of your essential parameters like the number of likes, impressions, views, saves, and shares that you have been receiving on your account or even on a specific post. With these parameters, you can simply check the flow of your content and modify it accordingly. 

Popular Social Media Audit Tools

There are certain social media tools that you can utilize to get the right numbers, suggestions, and information for your brand or business.

• Rival IQ:

Rival IQ is at the top of the list to get the best social media audit services.  This social media audit tool is a comprehensive social media management plus an analytic platform with outstanding capabilities.

This is not only super strong but is also a very trending audit platform. With this tool, you can compare your performance with the competitors and beat their strategies. Along with it, it also provides you with various management tools.

• Hootsuite:

Hootsuite is popularly known for its super simple user interface. From scheduling to getting the essential insights you can achieve your business goals. This also provides you with integrated analytics and gives you a comparative performance of your social media platforms. You can also track follower growth, engagement rates, and much more with the Hootsuite social media audit tool.

• Buffer:

Buffer is another popular social media audit tool, which is well-known for small businesses or brand owners. It has flexible pricing plans and free version tools that provide enough data for the audit. The essential tools can be utilized to get the right number for all the measuring parameters required for social media audits.

Why is a Social Audit Necessary?

In this section, let’s understand why businesses and brand owners need to keep up with social media audit services. The first benefit any business or brand gets with social media audit is that they can simply systematically align their business goals. 

This allows them to stay clear throughout the process. With this, you can also compare your previous content performance as compared to the current scenario. This allows you to make all the necessary changes as per the content and business relevancy. You can also understand your audience type and its demographics in a more detailed way. 

How to Conduct a Social Media Audit

Let’s move ahead and discover, how we can exactly perform the audit of the social media platforms. 

1. Set Goals and Objectives: Before you directly jump into the data, define with what perspective you are trying to do this audit. With this, you will get the relevant information you need to work on to make the right strategy after the audit. 
2. Gather Data: Now, once your goal is set, you need to start collecting the numbers and essential information. Like how you want to reach an audience, on the exact social media platforms your audience is present. 
3. Analyze Performance: Now start by tracking every post-performance. The number of likes saves impressions and shares. This will give you a sense of clarity on how you can change and plan your upcoming content. 
4. Identify Opportunities: Till this step, you will have clear data of the numbers, now you need to identify what are the areas that you need to work on, this can be the type of content, your posting time, or your bio pattern. 
5. Develop an Action Plan: Once you have everything in place, now you need to start creating a detailed strategy out of it. This will include your execution steps and workflow to achieve your desired goals. 

Conclusion

Hence, with today’s complex digital landscape, having a well-defined strategy in hand with complete data and figures is crucial. Therefore, this social media audit can help you achieve that. By thoroughly analyzing your current social media presence and performance, the audit provides insights into what’s working and what needs improvement. If you want to scale your business, partnering with a digital marketing agency can provide the expertise and resources necessary to develop and implement an effective strategy, ultimately helping you reach your business goals.