You might have regularly seen beautifully designed advertisements on websites, social media, or even in the inbuilt apps of your phone. These types of advertisements are known as digital banners! In this blog today we will understand how these creative digital banners are capable of turning simple clicks into actual customers.
These digital banners attract the attention of the users towards the brands and companies resulting in more brand awareness, reach, and revenue of the company.
Why choose Digital Banners?
In the constantly changing digital world, it gets difficult to stand out among the giant pool of brands as these brands are constantly updated with the latest digital banner advertisements on their websites and social media platforms.
Hence these digital banners should be designed aesthetically to ensure that they grab the attention of the users and push them to click on them. Essentially these digital banners are efficient enough to turn these clicks into actual conversions and sales.
Also, choosing digital banners over traditional banners gives you limitless placement options at a very affordable cost.
This blog will serve as a guide for mastering the art of designing super creative and attractive digital banners for your brand or business. Along with it, we will also understand the essential parameters like goal-setting, audience analysis, creating appealing content, and making sure your banner appears properly on all screens.
Understanding Your Goals and Audience
Before we directly jump to the design parameters, let’s identify the first step towards it. Hence, to begin with design we need to identify what are the goals we are trying to achieve with these digital banners and which type of audience we are trying to cater to. Once we have clarity on this, we can move towards the next step.
A. What’s Your Mission or what you want to achieve?
To be clear with your mission you simply need to understand what is USP of your product or service that you are trying to showcase in your digital banner. Let’s say when you are trying to increase brand awareness by launching a unique new product, probably you’d be interested in collecting leads, such as by asking individuals to sign up on your website. Or maybe you just want to make a clear sale, like getting someone to purchase that gorgeous clothing through the digital banner. Knowing your goal will help you create a banner that highlights its unique selling point.
B. Who Are You Talking To?
Identify who your ideal client or audience is. Are they qualified professionals or just young followers? Do they spend hours on social media or do they have a passion for sports? This will help you to make better digital banners to attract your audience as you know more about them.
You can also consider using bright colors and trendy words for teenagers, and a more serious tone and soothing pictures for managers in the corporate world. Your banner will stand out more if you speak their language, verbally and visually.
Brainstorming Creative Concepts
Now comes the fun part which is brainstorming awesome banner ideas! Many times it gets very difficult for the designers to think of a unique idea for the digital banners. In that case, you can always take inspiration from popular websites mentioned ahead in the article. Here are some ways to get those creative ideas into work:
A. Inspiration Resources:
- Watching on competitors: Observe the digital banners of the other companies operating in your industry. You can check if there are any stylish banner designs available for you to take inspiration.
- Research design areas: Sites like Pinterest and Dribble are gold mines of incredible design inspiration. See what draws your attention, take inspiration, and tweak it as per your needs and requirements.
- Take advantage of trends: Find out if there is any popular trend getting viral on social media or over different websites. You can use such trends, implement them for your niche, and design a super-trending digital banner.
B. Clarity of the message with your digital banner:
The key point to remember is that your banner must provide a clear message. Which problem has been resolved by your product or service? Or What advantage does it offer to the audience or customers? Ensure to keep these points as the focus area of your digital banner design.
C. Create unique digital banners!
Your Banners can be more than just images or a piece of static information. Here are some ways to make them stand out. With these ways, your banners will not only grab basic attention but will also gain a lot of actual conversions:
- Adding Humor: If you can make people smile they’ll remember your brand more.
- Emotions connect: To attract attention, your idea must connect to your audience’s emotions like excitement or interest.
- Call to Action can push clicks: Intense offers or expiring deals might be highlighted to increase click-through rates.
- Interactive elements: Think about adding touch effects or basic animations to create something attractive, but keep in mind that loading quickly is essential!
Grab Attention with artistic Pictures
- Images that Match: Make use of images that have a clear connection to the product or service you are marketing and the target market you choose. Consider being “clear and relevant.”
- Use High Definition Images: To avoid the cheaper quality and look of the digital banners avoid using blurry photos and videos. Rather you can use good-quality images in the appropriate format.
- Free vs Fancy: Using standard photographs is less expensive, but using unique designs can help you stand noticed. Hence, there are some paid stock photo providers that you can consider to get more artistic photos.
Colors that resonate with the brand:
- Pick the right color Palette: People resonate with colors, similarly, the colors of your digital banner should be consistent and balanced enough so that it pleases the audience. In simple words, you need to select colors that match your message.
- Balanced usage of colors: To avoid design disaster, make sure the colors complement each other. You can learn more about the popular color theories and smartly pick the right colors.
- Match Your Brand: Maintain color balance with your brand identity to create a familiar appearance. This is one powerful way with which your brand gets recalled by the audience when they see a similar color palette again and again.
Short and Sweet Text that Sells:
- Keep it Simple: Stories in your digital banners won’t be read by anyone. Communicate your primary idea properly.
- Call to Action (CTAs): Inform people of the next course of action! To make your CTAs highlight, use strong words and colors that contrast. Eventually pushing the people to click on the banners.
- Fonts that Fit: Select appropriate fonts and sizes that are readable on all types of devices.
Banner Specifications and Quick Loads:
- Use the Right size: The sizes of the digital banners for the different social media platforms should be of the right size as per the platform standards.
- Fits All Screens: Ensure that your banner displays well on desktops, tablets, and phones, to confirm your banner has a responsive design.
- Lesser load time: Use tools to reduce the file size of your images without losing quality. In general, people don’t like slow websites.
Testing and Improvement
After we have mastered the art of digital banner design, it is very essential to do the testing part to analyze which designs are getting more interaction and generating leads.
- A/B testing: A/B testing can be used to test various banner designs to find out which one receives more clicks.
- Track the performance: Monitor the number of clicks and interactions that your banner receives.
- Optimize if the changes are needed: Take advantage of the information to improve your banner and achieve even greater outcomes!
Wrapping up
Excellent digital banners get attention, communicate your message, and produce outcomes. You can design banners that stand out by utilizing eye-catching images, clear messaging, and the appropriate technological specifications.
Understand that the design world is constantly growing. Never be scared to try out new styles and never stop learning. Your digital banners will get better the more you experiment, which can greatly improve your digital marketing!