Success in digital marketing comes hand in hand with directing traffic to your website, and as they say, “not all traffic is good traffic.” The goal is to always attract the relevant audience and this is the area where long-tail keywords come in. These specific keywords help businesses to reach out to users who are looking for certain information, products, or services. In this blog, we will deep dive into long-tail keywords, their importance, and how you can utilize them to attract valuable traffic to your website.
What Are Long-Tail Keywords?
Long-tail keywords, unlike short-tail keywords, have a lower search volume and are more specific phrases put together that elaborate on the specific information a user is trying to search. These complex phrases are helpful because, although short in volume, they are much less competitive and help with better conversion rates.
Example of Long-Tail vs. Short-Tail Keywords:
- Short-tail keywords: “SEO services”
- Long-tail keywords: “Affordable SEO services for small businesses in India .”
With this phrase, users who run small businesses in India will be targeted allowing businesses to rank higher on search engine results pages (SERPs).
What Are The Advantages of Long Tail Keywords?
Integrating long-tail keywords into your SEO plan comes with a host of benefits:
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Greater Chances of Ranking Due to Less Competition
Specific long-tail keywords tend to have less competition when compared to short-tail keywords because they are more particular. This increases the probability for sites to rank higher on Google and other search engines.
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Improved Sales Rate
The user using the long-tail keyword is most likely further along in the decision-making process. For example, someone looking to “buy the best gaming laptop under $1000” would be much more likely to purchase someone searching for “laptops.”
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Better Targeting of User Intention
Long-tail keywords are exactly what users search for which means that they are going to get the most precise content, products, or services from your website.
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Better Content Marketing
Utilizing long-tail SEO keywords in blog posts, product descriptions, and website pages enables you to produce content that is directly suited to the audience’s informational needs.
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Improves optimization for voice search
As more people start using Alexa and Google Assistant, users are now searching using natural language queries. Long-tail keywords help with voice search optimization.
Identifying The Most Suitable Long-tail Keywords
Search for keywords in phrases instead of single words, and create more relevant keywords on your website. Here are a few strategies on how to get the most relevant long-tail keywords.
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Google’s Autocomplete Search
Put keywords in the Google search bar for a suggestion. Based on previous searches from various users, there are long phrases that are associated with that keyword and users usually find that helpful.
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Analyze The “People Also Ask” and “Related Searches”
“People also ask” and “Related search” help see the names that other people have looked for which broadens the perspective on what may be sought after. Sometimes it is the most searched term.
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Utilization of Popular Keyword Tools
Long tail keywords can be found using a few helper tools on the internet. These include:
- Google’s Keyword Planner
- AnwerThePublic
- Semrush
- Ahrefs
- Ubersuggest
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Use Competitors Keywords
Use competitor methods and analyze keyword strategies and through that find better or at least as good long-tail keywords. You will be surprised how many miss those chances.
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Use Forums and Q and A Websites Keywords
Quora and Reddit can be utilized as forums. Social websites from where questions are raised and exposed. Out of these various phrases, gather user’s queries and use them as long-tail keywords.
Tips and Mistakes to Avoid in Utilizing Long-Tail Keywords
After identifying the relevant long-tail keywords, it is now time to implement them. Here is how you can do it:
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Webpage Content
Integrate long-tail keywords in blog titles, headings, descriptions, image alt texts, and URLs.
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Informative Blog Post
Create a blog post around specific user questions. For instance, “Best SEO tools for beginners” should be accompanied by a detailed guide to tackling the question.
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FAQ Section
Long-tail keywords should be included in FAQ sections. This can help improve the quality of answers provided and the chances of ranking on voice searches.
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Product Description
For owners of e-commerce stores, long-tail keywords should be integrated into the product descriptions and keywords to increase the chances of purchase.
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Anchor Text
Using interlinked pages of the same website enables the anchor text to include long-tail keywords. This improves the SEO rating with site visitors remaining engaged.
Final Thoughts
The use of long-tail keywords offers a unique capability of attracting relevant visitors to your site. Businesses can perform better due to increased rankings, improved conversions, and useful content creation. It is possible to develop an effective SEO strategy and grow your brand’s online presence by employing useful keyword research and execution techniques.
As a leading search engine optimization service provider and website development company in India, FSAL Technologies has the right solutions to grow your business. We Adwords experts ensure that businesses receive quality traffic by ranking their websites for the right keywords. Get in touch with us today to start working on your website’s search ranking and audience targeting!
