Have you been wanting to grow your business online, but got stuck somewhere? Google Ads is one of the best advertising platforms to get new customers and improve brand recognition. Given the fact that millions of searches are done on Google on a daily basis, it is sensible to market where the audience already resides. This blog is tailored for absolute novices looking to navigate Google Ads for the first time. You will learn what Google Ads is all about, the benefits associated with it, and the step-by-step guide towards your first account without any complicated jargon or advanced technical language.
What Is Google Ads?
Google Ads is Google’s advertising platform that enables businesses to promote their activities online. They help in setting up your Google account and when a user searches for a relevant activity, your ad has the potential to get displayed on the first page of search results. Most importantly, you only pay when people click on your ad. This makes it a cost-effective marketing mechanism.
Google Ads provides businesses with a plethora of ad options:
- Search Ads: Text-based ads shown on search result pages.
- Display Ads: Banner ads that appear on different websites.
- Video Ads: Short promotional videos that a user gets to watch on YouTube.
- Shopping Ads: These are ads where the images of the product and its price are displayed.
- App Ads: These are applied to market mobile applications through other platforms.
Benefits of Google Ad Campaigns
Before we delve into the how-tos of campaign setup, let’s highlight some key advantages of Google Ads:
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Business Visibility Enhancements
Google Ads displays your business to users who are already on the lookout for similar products or services.
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Product and Service Tailored Ads
Users can be targeted by geographic location, age, language, devices, interests, and even the time of day.
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Advert Spending Control Flexible Budgeting
Set a monthly or daily limit, pause ads at any given time without enduring lengthy contracts.
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Ad budget spending control
Get leads at a moment’s notice instead of the usual waiting time with SEO.
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Obtain detailed performance reports
Access ads performance reports through Google Ads and optimize over time.
Setting Up Your Google Ads Campaign
Having understood what Google Ads is and how it can be of assistance to your business, it is now time to set up your first campaign.
Step 1
First step: navigate to ads.google.com and click ‘Sign in’. You can set yourself up with a Google Account if you do not have one.
Step 2: Identify Your Advertising Goal
You can have the objectives listed below:
- Get more calls from your site.
- Increase phone inquiries.
- Boost store foot traffic.
- Promote app installations.
- Select the objective that best fulfills your business requirements.
Step 3: Select Ad Campaign Type
You will now choose the ad campaign type:
- Search: Best if you want leads from searching users.
- Display: Great for advertising purposes.
- Video: Infomercials and teaching content.
- Shopping: Ideal for online retailing merchants.
- App: Mobile app for advertising purposes.
Beginners are best advised to start with Search Ads first.
Step 4: Define Your Target Audience
Time to decide on the following:
- Location: Areas where you want your ads to display.
- Language: Language of the audience you serve.
- Audience: Age, gender, interests, or certain behaviours of specific users.
You can now make targeted advertising with this information, which also helps Google place your ads to the appropriate audience.
Step 5: Set Your Ads Budget
Set the maximum you would like to utilize every day for spending. Google Ads sets a budget for you, but you can always set your budget. You don’t have to exceed the limit of your set expenditure.
Step 6: Organize Ad Groups and Keywords
Ad Groups: Organize your campaigns by themes or products you offer.
Phrases for Keywords: Add the search terms you would like your ad to display for. Use the Keyword Planner from Google to find the most suitable keywords.
Step 7: Tailor Your Keywords
To enhance the exposure of your ad, make sure the keywords align with phrases that your customers are likely to search for on Google.
Step 8: Write Your Ads
Every advertisement should incorporate the following:
- A catchy tagline (30 characters)
- An agreeable description (90 characters)
- Display URL(your website link)
Additionally, you should remember to add the keywords alongside compelling calls to action like “Call Now” or “Shop Today.”
Step 9: Review and Launch
Make sure to check the following:
- Are the keywords accurate?
- Is the budget just right?
- Is the ad clear and free from any spelling mistakes?
- If all of the above is correct, you can go ahead and click on “Publish.” Your ad should go live within a short amount of time.
Final Pieces of Advice
- Use Negative Keywords: Use this filter for any searches that do not pertain to your business.
- Test Multiple Ads: Put two or three up at the same time and see which one does better.
- Regular Report Checks: Make changes to improve clicks and conversions.
- Use Extensions: Add flexibility by incorporating phone numbers, location details, or site links to make your ad more informative.
Conclusion
Creating your initial Google Ads campaign can be stressful, but the right guidance will make it rewarding. With a partner like FSAL Technologies, you don’t need to be a tech-savvy individual; having a clear goal is enough.
Your business can grow with our expert Google Ads services. With us, you will receive comprehensive care, from conducting keyword analysis and creating advertisements to management and optimization. We can help meet your goals, whether they are increasing leads, sales, or website visits.
Contact us now so we can make your first Google Ads campaign a successful one.
