When looking to enhance a company website or improve its ranking using search engine optimization (SEO) techniques, there are multiple approaches a digital marketer could choose from. One southern approach is classified submission, which is extremely effective in improving the website ranking. In this blog, we are going to tell you what a classified submission is, how it works, and how it helps in improving the ranking of the website in the SERPs.
What Is Classified Submission?
Classified submission refers to posting advertisements or certain particulars of a business on free classified ad pages. Some of these portals enable businesses to upload sentences or subtitles detailing their services or products, which are called ads. Ads comprise of crucial details such as:
- Business name
- Contact details
- Website link
Why Use Classified Submission?
Advertising on classified sites primarily caters to the following categories, but not limited to: Jobs, Services, Estate, Electronics, and Education. Customers use these websites to look for services or products within their area, hence termed as fast growing businesses which have unlimited marketing opportunities at little or no cost.
Benefits of Using Classified Submission
Because of its diverse list of benefits, a classified submission is said to be the simplest, quickest, and most cost-effective. Whether you are a small business or a startup, classified ads will certainly advertise your company at minimal costs. Jotting down classified ads will also:
- Increase visibility
- Generate good leads
- Drive more users to your website
- Increase your brand’s reputation
- Add backlinks to your website
Let’s see how this approach helps with Search Engine Optimization (SEO).
SEO strategies with ads range from advanced to basic. There are dozens of classified submission techniques and strategies one can use, making it one of the most intricate and versatile ways to advertise.
Impact of Classified Ad Submission on SEO
Even though classified ads may not be the most advanced form of advertisement, there is a range of benefits. Here’s how they’re useful:
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Provides Backlinks
Classified ad websites allow users to upload their banners with a website link. These links act as referred backlinks, which are essential, especially for SEO. Backlinks are now a vote of confidence for Google when it comes to pinpointing which pages have better recommended content. The more quality backlinks one has, the higher their chances of getting ranked on the search engine and appearing on the second or first page, based on how the competitor’s content performs.
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Increases Referral Traffic
When users click on your ad and navigate to your site, that is referred to as referral traffic. If your ad is posted in the correct category and provides enough information, it is likely to catch the attention of users who truly desire your services. This helps in increasing traffic to your website while improving your SEO score over time.
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Enhances Local SEO
A classified submission works well for local businesses. Most classified websites offer posting by location, which allows users to search for services available in their locality. This is helpful for businesses that need to reach customers in a particular city or region. Local listings promote your business in areas of local search results and maps.
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Promotes Brand Visibility
Advertising on different classified sites improves brand presence online. Having multiple listings increases the chance of people coming across your business, thus enhancing visibility. The wider your business information is advertised, the more easily people in need can find you. This fosters credibility and contributes to long-term SEO success.
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Aiding the crawling of search engines
When your website link is posted on any new site, it sets up an opportunity for search engine bots to crawl and index your website. This assists search engines in discovering and ranking your site more quickly. While the links from these classified websites may not be of great importance, they do contribute in some minor ways to the overall effectiveness of SEO.
Advice for Successful Classified Submission
To reap the maximum benefits from classified submissions, consider the following suggestions:
- Use high-quality content: Explain your services in an easy-to-understand manner that is clear and attractive.
- Add key phrases: Include descriptive keywords that are popular with your target audience.
- Pick the right category: Correctly categorize your ad so that it can be viewed by the intended audience.
- Include proper contact details: A working website link, email, and phone numbers must always be added.
- Post consistently: Make regular posts to keep your business active and visible online.
Utilize renowned classified websites: Utilize ad posting in trusted pages like Craigslist, OLX, and Locanto, which are known to have high traffic.
What Not to Do: Disclaimer
Although helpful, classified submissions need to be done with caution. Refrain from the following:
- Cross-posting identical advertisements or material on different sites
- Providing false or deceptive information
- Stuffing advertisements with excessive keywords
- Posting in irrelevant fields
Following the above instructions and best practices increases the likelihood of your advertisement remaining online longer and achieving better results.
Summary
A submission may appear like a rudimentary method; when well executed, however, it greatly enhances the value of the overall SEO strategy. It generates traffic, builds backlinks, and raises brand exposure, which are vital for improved search engine ranking.
FSAL Technologies understands how even the most minute details in SEO can impact results. This is why we offer comprehensive digital marketing solutions like classified submission that optimizes brand visibility. With proven strategies, our professionals enhance the online growth of your business, ensuring long-lasting results.
FSAL Technologies is your go-to partner for professionally managed SEO services tailored to your preferred schedule that guide you on the road to success in the digital landscape.
